Ali Alwadi — Founder of Sodema
CAIC™ Certified Practitioner
Founder & Principal Consultant

Ali Alwadi

A learning, training and development consultant with more than ten years of international experience, working with technology organisations in Finland, Germany and the Gulf. My roots are in ICT, telecommunications and AI, so I can turn complex technical knowledge into learning that people actually use. I hold a BEng from the University of Bath (UK) and an MSc from Aalto University (Finland).

MSc Aalto University (Finland) · BEng University of Bath (UK)
10+ years of international L&D, rooted in ICT, telecom & AI
Certified AI Consultant (CAIC™)
German & Global Enterprise Fit
Proven Background

International L&D Experience, Built on ICT, Telecom and AI

Engineering depth, instructional design and project governance, applied across more than 400 learning projects.

Long International Experience

More than ten years designing, managing and scaling learning for global technology organisations, across Finland, Germany, Bahrain and the wider GCC. Instructional design, eLearning, ILT and VILT, managed training services and learning strategy, with 400+ learning projects delivered.

ICT & Telecom Roots

I started as a core network engineer at Zain Bahrain, running 2G and 3G switches, then moved into telecom training for Nokia products and into cybersecurity and telecom courses for German clients. I understand the technology I teach, and I speak the language of your subject-matter experts.

AI-Enabled Learning

Certified AI Consultant (CAIC™) with focus areas in AI governance and AI-informed instructional design, plus training in AI for cybersecurity. I use AI to speed up scripting and content development, with human review and clear governance.

Respected Degrees, UK and Finland

A Master of Science from Aalto University (opens in a new tab) in Finland and a Bachelor of Engineering from the University of Bath (opens in a new tab) in the UK, two well-ranked universities known for engineering. Details below.

CAIC™ Certified

Certified Artificial Intelligence Consultant (CAIC™), specializing in integrating ethical, high-velocity AI workflows into instructional design, scriptwriting, and rapid content development.

German Enterprise Track Record

Trusted by leading German technical organizations such as tfk technologies GmbH (opens in a new tab) for custom curriculum architecture, technical documentation, and multimedia learning assets.

Full-Stack Learning Tech

Deep architectural experience across SCORM/xAPI, Articulate Storyline, Rise, Lectora, custom LMS implementations, and dedicated web/mobile learning portals.

Education

Engineering degrees from two well-ranked universities

A technical foundation in electrical power and radio communications, which shapes how I approach technical training.

MSc, Communications Engineering (Radio Communications)

Aalto University, Finland, 2011 to 2014. Aalto is a leading Nordic university for technology and engineering, and ranks among the top two universities in Finland, alongside the University of Helsinki.

Finland university ranking (UNIRANKS 2027) (opens in a new tab)

BEng, Electrical Power Engineering

University of Bath, United Kingdom, 2006 to 2009. Ranked 9th in the UK in the Complete University Guide 2027 and regularly placed among the UK's top 10 universities. Awarded the RWE nPower Prize for the best final-year power engineering project.

UK ranking, Complete University Guide 2027 (opens in a new tab)

Career path

From telecom networks to learning transformation

  • 2009 to 2011, Zain Bahrain: core network engineer, operating Nokia/NSN 2G and 3G switches; grew from NOC technician to engineer and project manager.
  • 2013 to 2017, Bitville Oy, Finland: telecom expert, technical copywriter and project manager, then senior telecom consultant. Led the learning development team for Nokia and Kone training content.
  • Since 2017, tfk technologies GmbH (opens in a new tab), Germany: senior expert and project manager, single point of contact for eLearning and instructional design, and now learning consultant. Telecom and cybersecurity courses delivered as eLearning, ILT and VILT.
  • Since 2025, Skilleap (opens in a new tab): technical trainer, content developer and project manager for IT and telecom learning.
  • Since 2024, Sodema: founder, bringing senior-led learning design to organisations in the GCC and Europe.

The Sodema Philosophy

Most corporate training projects suffer from two extremes: either they are built by large sluggish agencies with 5 layers of account management and massive overhead markups, or they are outsourced to freelance developers who produce uninspired "click-next" compliance modules that learners immediately forget.

"I founded Sodema to offer global organizations a better third way: senior-level instructional design and technical execution delivered with startup agility, transparent pricing, and measurable business ROI."

Evidence-Based Learning That Drives Performance

Every module, workshop deck, and learning system designed by Sodema is anchored in proven cognitive and instructional frameworks:

  • Cathy Moore's Action Mapping: Designing training focused exclusively on real workplace behaviors rather than information dumps.
  • Sweller's Cognitive Load Theory & Mayer's Principles: Optimizing multimedia delivery so working memory is never overloaded.
  • Kirkpatrick Level 3 & 4 Business Alignment: Establishing measurable business outcomes before a single slide or video is created.
  • Universal Design for Learning (UDL): Building accessible, multi-modal learning experiences suitable for global, diverse workforces.

Why Organizations Work Directly With Ali

When you partner with Sodema, you work directly with the principal. There is no handoff to inexperienced junior staff. From the initial Training Needs Analysis through SCORM packaging and LMS rollout, you get accountable, responsive execution.

Ready to Discuss Your L&D Vision?

Book a direct 30-minute discovery call to discuss your audience, timelines, and business targets.

Chat with Ali