Learning media that earns its place
Most L&D video fails for one of three reasons: it's too long, it tries to teach too many things at once, or it's so obviously low-production that learners disengage before the first minute is up. The solution isn't a bigger budget — it's better instructional design applied to the production process from the start.
Sodema applies the same evidence-based design principles to video and media as we do to eLearning. Every asset starts with a clear performance objective and a script reviewed against Mayer's Multimedia Learning principles before a single frame is recorded.
What we produce
- Explainer videos — Concept-first videos (2–5 minutes) that explain a process, system, or idea clearly. Narrated with on-screen visuals, annotations, or simple motion graphics. Ideal for onboarding, product knowledge, and compliance concepts.
- Software screencasts & tutorials — Step-by-step recorded walkthroughs of software systems, annotated and narrated, with highlight effects and callouts. Built in Camtasia or OBS with post-production in DaVinci Resolve.
- Voiceover scripts — Professional VO scripts written for human narrators or AI text-to-speech tools. Includes a pronunciation guide (using our own free tool) and direction notes for the voice actor.
- Talking-head & guidance videos — Script writing, shot list, and post-production support for manager communication videos, SME knowledge capture, and leadership messaging.
- Animation support & motion graphics — Storyboards and asset briefs for animation studios, or simple motion graphics and title cards built in-house.
- Video embedded in eLearning — Seamless integration of video assets into Storyline, Rise, or Lectora modules — not just dropped in, but instructionally sequenced.
Our production process
Brief & objective setting
What do learners need to do after watching? What's the one thing this video must communicate? We start with the behaviour, not the topic.
Script writing
A full narration script with scene-by-scene visual instructions. Paced for the target duration, checked against Flesch-Kincaid readability, and reviewed by your SME before recording.
Recording & production
Screen recording (Camtasia/OBS), audio production, and post-production with annotations, callouts, lower thirds, and background music where appropriate. All footage follows your brand guidelines.
Review & revisions
One structured review cycle with SME and stakeholder feedback collected in a standardised template — not via email chains. Two revision rounds included in standard scope.
Delivery
MP4 export optimised for LMS/LXP upload, web embedding, or internal distribution. Captions file (SRT/VTT) included. Source project file handed over for future edits.
Deliverables
- Full narration script with scene-by-scene visual direction
- Voiceover pronunciation guide (for VO recording sessions)
- Produced video file — MP4, optimised for intended platform
- Closed captions file (SRT or VTT) for accessibility compliance
- Source project file (Camtasia, Resolve) for future edits
- Thumbnail image for LMS/LXP display
Business outcomes
- Higher learner engagement compared to text-heavy eLearning or static PDFs
- Consistent procedure communication across distributed teams
- Reusable assets — one video serves LMS, intranet, onboarding, and manager briefings
- Accessibility-ready with captions from day one
- Source files you own — update in-house when processes change
Free tools related to this service
Frequently asked questions
Research consistently shows retention drops sharply after 6 minutes for uninterrupted video. We design for 3–6 minutes per module as a default. If the content requires more, we break it into a series of short videos rather than one long one. Our free Script Timer tool helps you check your script against target duration before recording.
We can recommend professional VO artists or work with AI text-to-speech tools (ElevenLabs, Azure Neural TTS) for budget-conscious projects. The choice depends on your quality requirements, audience expectations, and budget. We'll advise on what makes sense for your specific project.
Yes, if we produced the original. We hand over source files, so your team can also update in-house if they have Camtasia. For significant re-records, we scope as a new project. Our modular production approach is designed to minimise re-work when one section changes.
Primarily Camtasia for screencasts and annotated tutorials. For more complex post-production we use DaVinci Resolve. All software recordings can be done directly from your system (via remote session sharing) if on-screen accuracy to your specific environment is required.
Ready to produce learning media that actually gets watched?
Tell us what you need to communicate, to whom, and on which platform. We'll scope a cost-effective production plan.
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